Throughout my career as a freelancer, I have developed a keen interest in branding. What I find most exciting about creating logos and collaterals is the story that I can craft behind each brand. I take my time with the backstory, conduct research, draw inspiration from market observations, and experiment with different forms and colours. I get especially excited when the branding aligns with a certain era, allowing me to evoke the roaring 20s, the golden 50s, or the retro 80s. My goal is always to align the brand's aesthetic with its key features, company vision, and mission, or its founding story. I believe that storytelling is crucial for any branding element, as it helps establish the brand's position and makes it memorable.

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For future projects, I am excited to continue exploring the world of branding. After having created the brand guidelines, I look forward to integrating them into collaterals, social content, promotional videos, copy, website and more.