Successfully coordinate in-house shoots and oversee all facets of the shoot to ensure seamless execution. Establish and nurture relationships with model agencies, external artists, and creatives, fostering collaborative partnerships that thrive even under tight deadlines.

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Style 20 outfits per day during shoots, meticulously safeguarding the desired visual aesthetic based on the performance of existing content, and handle bespoke location scouting tailored to brand and client specifications for outdoor shoots. These shoots allow me to contribute to an archive of images and resources to use for editorial pieces, publication mentions, website assets and paid content on digital platforms such as Facebook, Instagram and Google. 

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On set, I also ensure the accomplishment of shoot objectives and main shots within the allocated time. I collaborate closely with the Director of Photography, offering valuable assistance in both setup and shooting activities when necessary - photographing selected shoots.

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On non-shoot days, I produce 15-20 assets daily for paid content on Facebook and Instagram. These efforts significantly contribute to the success of marketing and conversion campaigns. These campaigns target markets within the US, UK, Australia, Hong Kong, and Singapore.

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Continuously brainstorm with the creative team fresh content ideas, e.g; gifs, hero videos, engaging hub content for TikTok, hero images and more for both regional and global campaigns.