Merci Manzel is a rebrand of The Lifestyle Studio. Due to some internal discussions among the shareholders, it was decided to rebrand the company based on the founders’ mothertongue. Merci Manzel is influenced by the Farsi language and is close to home for the founders.

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This also gave the brand the opportunity to rebrand aesthetically. The look and feel of the brand is now more industrial, with more specific motifs, and a different colour scheme.

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The business model has remained the same, as with the processes.