The Mickey Share A Smile campaign aimed to spread positivity by inviting people to share their best smiles and a story of how Mickey brings them joy. Participants could submit their stories for a chance to win a limited edition Mickey plush toy.

To boost participation, a video was created, and my task was to create an Instagram story featuring three stills that explained how to enter and win the contest. I took a photo of a colleague, capturing her best smile, and placed it within a polaroid frame. I then took a photo of the limited edition Mickey plush and extracted its image to use in one of the stills. Additionally, I extracted real-life Mickey from a green screen footage and used it in another still.

I added Mickey motifs and played around with solid colours and their placements in Illustrator. The stills included copy, Mickey motifs, and a clear call-to-actions. After completing and getting everything approved, I made versions with translations for Thailand and Vietnam.